Innovation through curiosity.

• Innovated through 3D design , new construction processes and elevated raw materials technology, the re-launch of AlphaSkin compression collection comes to life in 2020.

• Challenge the norm was how the cross category brand franchise FREELIFT TEE was born. By unconventional pattern making, we built an athletic tee that moves and adapts to a diverse array of body types.

• A strategic combination of innovative cooling materials and engineered pattern solutions creates Adidas’s first apparel go to market BLOCKBUSTER with HEAT.RDY for 2020.